Early in 2022, Pinterest had more than 431 million active monthly users, making it a social media platform and search engine. But because of its popularity, the platform is crowded, making it difficult to gain followers on Pinterest.
The main goals of Pinterest are inspiration and exploration. Pinterest recently passed and it is clear that it is not only a great way to connect with existing customers but also a great place to find new followers.
More than 70% of Pinterest users discover new brands there, and 78% find brand content helpful. Knowing how to increase your Pinterest following gains even more value when you consider Pinterest’s ability to generate sales—it’s the top platform for millennials to shop online.
To set your sights on success, follow these 8 Natural Ways.
1. Optimize your Pinterest username and bio
Your username, as well as your bio, are entirely searchable. To increase your profile’s visibility on Pinterest, include any relevant niche-related search terms that your target audience might be using. 02. Update your profile for searchability:
Previously, your Pinterest bio and any other descriptive text on your profile were only visible to the user. Now, to increase the visibility of your page to Pinterest users, you have the option to enable search by default. Check the box next to “Searchable” on the upper right side of your profile.
2. Use hashtags and phrases
Through hashtags and searches, Pinterest users can find makers. As a result, you must accurately depict and capture each. Additionally, the hashtag help page on Pinterest states.
If you run a business account, adding hashtags to the regular instances of your promoted content will help it appear in these feeds more frequently. Pinterest advises using 20 or fewer hashtags per pin.
You must be clear and specific while using a hashtag in your portrayal. This ensures that your pin will most likely coordinate with an individual’s actual pursuit strategy.
3. Post fresh and original content
The more often you post, the more easily you will be found on Pinterest. After all, the platform revolves around fresh and original content. So, updating your pins regularly (no less than once a day) and including specific descriptions is essential.
Keep your posts relevant to your niche by continually creating and optimizing new content. The more time-sensitive, the better; one reliable strategy would be to create content deliberately for each season or holiday/special event to capture seasonal traffic and establish an impressive history on Pinterest.
4. Focus on a specific audience
The best way to To Get Real Followers On Pinterest is to understand the like-ability of your business and universe. With a well-defined audience in mind, you will be able to create content that is relevant to your target market.
It is also important to keep in mind that 50% of Pinterest users come from outside the U.S.; as such, follower counts for global users are far greater than those for U.S.-based ones.
Finally, it is essential to avoid leaving any gaps in your reach by constantly updating your pins when appropriate or conducting experiments that help reach new audiences or expand the proven efficacy of past efforts.
5. Include relevant topic tags to increase video reach
Pinterest’s new video feature is a great way to boost your brand’s exposure. However, for your video to be shared with a larger audience, you must make it easy for other users to locate it through relevant hashtags.
Users are likely to click on the hashtags/keywords that they feel identify with a pin or video and help them discover more of the same. Hashtags on videos also open up engagement options by allowing users to directly comment on the video instead of linking to an original post or profile.
It allows interaction between users that would otherwise not be there and can help increase Followers On Pinterest.
6. Post Idea Pins
You can also start new conversations by repinning other users’ idea pins or directly commenting on them with something like “I love this! Did you know that we offer something similar in our shop? Check it out here: …”.
7. Follow Other users
You can follow the other users, and they follow you back. This is one of the quickest and easiest ways to increase your followers. You can find users that have similar interests as yours, and you can also find people who are passionate about your niche.
To get them, however, you first must gain their trust. You must show them that you are a real person by adding a picture and a short bio-description to your profile. This is an added step, but it is well worth it once you start getting new followers on Pinterest.
It is important to note that it may take some time before they follow you back, so be patient!
8. Promote your pins
The better you promote your pins, the more people will view them. This is why it is important to take advantage of all the ways you can promote your pins.
However, the best way to do this is by using the Pinterest app for other platforms. Using the app allows you to create different posts that promote your pins without purchasing things from ads.
It is also ideal because you can automatically post on multiple social media platforms like Facebook and Twitter.
Finally, as a Pinterest user, one of your most important steps to increasing followers is to create and share original pins. Pinterest’s algorithm means that it is all about the quality of your content rather than quantity.
Instead of just adding more to the pinning site, add quality images relevant to your niche. This will allow you to stand out and attract users who look for real content they can engage with.
For this reason, you should use this new opportunity to grow your brand and get noticed. If the idea of subject-focused pins isn’t something you’re interested in doing, then remember that Pinterest has an app for that too!