As a business owner in the internet age, you must effectively use every social media
platform. For instance, Twitter, with its 229 million daily users, can be a potent tool
for creating a successful marketing plan.
However, Twitter marketing is a difficult task. After all, countless accounts compete,
and millions of tweets are sent daily. Given the challenges, a social media marketer
must be aware of the Twitter algorithm to stand out effectively.
This article will provide an overview of the Twitter algorithm and how it works so that
the business owner can strategize accordingly.
Table of Contents
What Is Twitter Algorithm?
In short, the Twitter algorithm is a set of targeted rules and values that define the
core functionality of the social media platform. It dictates how users interact on
Twitter and what appears in their timelines.
As you’re likely aware, whenever users visit Twitter and go to their timelines, they’ll
see a variety of tweets from friends, family members, and business contacts. The
Twitter algorithm determines which tweets users will see in their timelines based on
factors like who tweeted them and what those tweets contain.
The goal is to maximize user engagement by only showing engaging content
whenever users open up their timelines. In essence, the Twitter algorithm drives
users to engage with others on the social media platform.
How Twitter Algorithm Works ?
How exactly does the algorithm know what’s engaging and what isn’t? Well, that’s
simple. The Twitter algorithm is designed to show users tweets they’re more likely to
After all, a tweet that brings up a relevant conversation, contains excellent content,
or features an image is more likely to engage than a tweet that doesn’t. As such,
Twitter optimizes its algorithm based on what users tend to engage with the most
when opening their timelines.
Keep in mind Twitter can tweak its algorithms at any given time without warning.
Nonetheless, recent studies found that high-quality content remains the most
significant influencer of engagement on the platform.
The current structure of Twitter’s timeline algorithm is divided into three
- Tweets based on the algorithm used by Twitter
- the “In case you missed it” section
- Reversing the order of the most recent tweets
- To comprehend how Twitter functions, we must understand these three element.
Ranked Tweets are a core component of the Twitter algorithm. However, they’re not
ranking the best tweets on the platform. Instead, they work to provide users with a
filtered view of what’s happening on Twitter at any given time.
For example, before implementing this component into its algorithm, Twitter ranked
its tweets based on engagement numbers. Then, it used those numbers to decide
which tweets would show up in users’ timelines.
Now, when viewing someone’s timeline, that person is more likely to see exciting and
relevant content from others.
2. in case you miss it
Did you know that the “In case you missed it” section is another core component of
the Twitter algorithm? This section provides users with a feed of what they might
have missed over the past few hours.
Now, this input isn’t a direct ranking from the Twitter algorithm. Instead, it’s an
accumulation of tweets that Twitter has deemed potentially engaging. It then feeds
those tweets to users in their timelines based on engagement rates and other factors.
3. Tweets in reverse chronological order
Now, you know that tweets in reverse chronological order aren’t necessarily a part of
the Twitter algorithm. It’s often referred to as “Old Twitter.” This term comes from
the fact that this component isn’t currently used. It is used to be a vital tool for ranking tweets on Twitter.
However, Twitter decided to phase this feature out after noticing that more and more users were interacting with the “In case you missed it” section than with users who tweeted directly on their timelines. As such, we can see how the Twitter algorithm improves over time and provides users with a high-quality content experience.
4.Optimizing Your Content For The Twitter Algorithm
Now that you have a solid understanding of how the Twitter algorithm works, you
need to be able to optimize your content for the platform. To do this, you must seek
strategies and tactics for your range up in the Twitter algorithm.
This ensures that when users open up their timelines, they’ll see it as relevant or engaging as possible. Ultimately, choosing a strategy that can help you outperform your competitors on
Twitter will ensure you gain a competitive edge over them. Therefore, it’s important
to avoid focusing too much on likes and shares in the early days of your marketing
The following are some considerations the algorithm will “keep in mind” when
choosing where to place your content:
● How long ago was the tweet created, and when the current tweet was
● How many followers the account has, and how active is the account is
● The type of content that was sent and how it performed on the platform in
other areas (i.e., engagement)
● How often your account sends tweets and how they perform on the platform
in other areas (i.e., likes/retweets)
● How often people interact with your account and how they interact with your
● How often you are liked on other Twitter accounts, and how much of a
personal connection people have to the account posting (i.e., profiled)
How To Beat Twitter Algorithms ?
As we’ve seen, the Twitter algorithm works to curate content from your followers and
other users on the platform. To beat a busy timeline, you must ensure you’re able to
set your content apart from everyone else’s.
Luckily, there are a few different ways in which you can do this:
● Popular Retweet Tweets
● Advertise your Tweets
● Add hashtags to your Tweets
● Utilizing Twitter Threads
● Make use of the Twitter Search
● Tweet at the Right Time and Right Frequency
When this way is applied, it can give you a better idea of which content will be
viewed by the Twitter algorithm as engaging. After all, when your content is relevant
to any one of these factors, then that’s when you’re likely to see it in users’ timelines.
It should be easy to see the Twitter algorithm and how it works. After all, it’s a
reasonably straightforward algorithm that is easy to understand and follows many
If you follow all of these steps, you’ll likely see your content in users’ timelines. This
can ensure that they view your content as relevant and engaging. It can also ensure
they have a positive experience when they open up their timelines.
If you want to gain a competitive edge over your competitors on Twitter, then
ensuring you optimize your content for the social platform comes first